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Tel Aviv's Star is Rising

Thursday August 28, 2008

she1226ex.7924.jpgIsrael has become a popular vacation destination for Americans, especially in Tel Aviv, where the beach is beautiful (and directly outside the Sheraton Moriah Tel Aviv) and the tensions of the region are less of a concern. The economy is strong, and the streets are filled with boutiques and fine restaurants, cafes and nightclubs. Even star French chef Joël Robuchon plans to open a restaurant there soon.

For starters, check out Coffee Bar, one of the city's most beloved bistros (contrary to its name, it's not a coffee bar). Its mix of American, European and local dishes will help ease you into this multicultural city, while Mike's Place delivers a little home away from home if you need it. For a non-meaty option, Buddha Burgers (site in Hebrew, unfortunately) is a good bet, offering not just veggie burgers but also burritos, sandwiches, salads, soups and more in two locations.

On the other end of the spectrum, there's Mul Yam, a rather exclusive restaurant specializing in seafood (its name means "facing the sea"). Make sure to make a reservation in advance.

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Azrieli%20Tower%20155.jpgI'll admit it, I'm a sucker for a good view, which is why I'm particularly charmed by the Azrieli Observatory. Located on the 49th floor of the Azrieli Center's Circular building (the other buildings are Square and Triangular), the Azrieli Observatory offers unparalleled views of the Tel Aviv-Jaffa area, and the mountains and sea beyond. And if you're not already familiar with the layout of the city and geography of the area, special telescopes and personal audio devices are available to help you identify and understand what you're seeing. Since one doesn't want to take in the view on an empty stomach, there's also a gourmet restaurant and bar in the sky called 2C that offers Mediterranean cuisine and vistas that just won't quit. It's a great way to get your bearings before exploring this exciting town from ground level. Down on the third floor of the Azrieli Mall, meanwhile, visitors will find the Total Tel Aviv Experience, a gripping 3-D film that explains the history of Tel Aviv, from its early days to the present. Starwood has two hotels in Tel Aviv: the Sheraton Moriah Tel Aviv and the Sheraton Tel Aviv Hotel and Towers.

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