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Jaime Gottlieb is Manager of Online Communications for the Luxury Brands Group and the lobby.com's expert on all things W.

Where will you be on World AIDS Day? I don't know about you, but mix up exclusive music tracks, cocktail mingling and a meaningful cause, and I'm already in the waiting line. On December 1st in recognition of World AIDS Day, music-loving jetsetters and W loyalists will be mixing it up at W Hotels nationwide for the launch of (RED)s latest project called (RED)WIRE. This digital music magazine subscription service gives members VIP access to exclusive tracks by the hottest musicians and artists around including the likes of U2, John Legend and Sheryl Crow.

In support of the Global Fund, which provides medicine to people who need it in Africa, all are welcome to this one-time W Happening to sip the coolest cocktails and feast their eyes and ears at this online music viewing party in hotels across America. As just one of many ways W Hotels is getting involved with this global cause and exciting new music project, event-goers, including myself, are sure to end the year 2008 with a bang... and a few other beats.

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BayouBacchana.jpgNew Orleans is famous for its French and Cajun heritage, but there are plenty of other cultures that contribute to its diverse ethnic mix. People who hail from the Caribbean form an essential part of the Big Easy, and their traditions will be on display on November 1, 2008 as the city celebrates the annual Bayou Bacchanal. The "Caribbean Carnival of New Orleans" brings the city to life with a variety of Caribbean-themed events, culminating in a dramatic parade of masqueraders from Harrahs Casino, down Canal Street, through the streets of downtown, and ending with a big party in Louis Armstrong Park. Costumed dancers (pictured) lend a splash of color to autumn as they dance to music from traditional drummers from Trinidad and Tobago. And since this party is taking place in New Orleans, there'll be plenty of delicious food, so be sure to save your appetite for heaping portions of jerk chicken and pork, pepperpot soup, conch ceviche, curried vegetable stew, and blaff, a fish dish from Martinique involving lime juice and extremely hot Scotch bonnet peppers. Take small bites and have plenty of water on hand to put out the fire in your mouth. Trust me on this one. Starwood has six New Orleans properties, including the stylish W New Orleans - French Quarter.

[image via Bayou Bacchanal]

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New Orleans has much to offer the traveler, but two things stand out above all others: delicious Creole and Cajun cuisine and some of the best live jazz to be found anywhere on the planet. We've given a few pointers on where to dine in the Big Easy, but if it's authentic New Orleans music you hunger for, make a beeline for Tipitina's. This artistic hot spot has made the corner of Napoleon Avenue and Tchoupitoulas Street a mecca for jazz enthusiasts since 1977, and musical legends from Dr. John to the Neville Brothers have made the stage their second home, helping to define the New Orleans sound for a new generation. To catch a live performance at this classic venue is to embrace the true embodiment of New Orleans, and if the experience inspires you to pick up an instrument of your own, drop by the club on Sunday. The famous Sunday Music Workshops are back, and students and visitors can once again play and learn from some of the finest musicians in Louisiana. Sounds pretty funky to me (and I mean funky in a good way). Starwood has six hotels in New Orleans, including the W New Orleans, French Quarter.

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NOMA 200.jpgAs anyone who has ever been there knows, New Orleans is a feast for the senses. The sights, sounds, and aromas that pervade the tree-lined avenues and lush parks of this classic American city create enough fond memories to last a lifetime. This year, the New Orleans Museum of Art has found a way to combine the exquisite beauty of its collection with some of the famous food the city is known for. The Festival of Flavors on August 20, September 3, and September 17 will bring together the most talented chefs in New Orleans to prepare their specialties against a backdrop of some of the finest French and American art to be found anywhere. Chefs from restaurants such as Churros, Rio Mar, Café Arabesque, and Café Granada will whip up southern versions of world cuisine classics as guests marvel at works by Edgar Degas, Pablo Picasso, Georges Braque, and Raoul Dufy. And since your ears need something to do as well, the festivals are always accompanied by live music, with artists such as Brazilian singer-songwriter Riccardo Crespo, flamenco master John Lawrence, and local favorites Acoustic Swiftness providing a soundtrack to the evening. Fine art, delicious food, and beautiful music. It doesn't get much better than that. Starwood has six hotels in New Orleans, including the nearby Sheraton New Orleans Hotel.

[image via NOMA]

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New%20Orleans%20School%20of%20Cooking%20200.jpgCulinary travel is always a treat, but after the trip is over, you're usually left with nothing but memories of the great meals you ate on your journey. If you'd really like to take something delicious home with you, why not enroll in a cooking class, to learn how to prepare the fine cuisine of a certain region. For example, if you love a good gumbo like I do, then set your sites on New Orleans. The New Orleans School of Cooking offers a variety of courses that will teach you the ins and outs of Louisiana cooking, from crawfish etouffe to shrimp jambalaya and everything in between. And the best part is, you don't need a lot of time to pick up a few skills. All courses are taught by expert New Orleans chefs, and range from two-and-a-half-hour open demonstration lunch classes to private demonstrations and hands-on cooking classes that immerse you in these traditional cooking techniques. And on your way out, browse through the Louisiana General Store to pick up a few ingredients that are hard to find when you're far from the bayou. You'll impress your friends back home with a meal to make a Cajun proud. Starwood has six properties in New Orleans, including the nearby W New Orleans - French Quarter, Westin New Orleans Canal Place, and the Sheraton New Orleans Hotel.

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AcuraNewsMed200x153.jpgJaime Gottlieb is the Manager of Online Communications for the Luxury Brands Group and thelobby.com's source on all happenings at W Hotels.

Introducing the latest in Whatever/Whenever® services, W Hotels and Acura have announced an exclusive partnership for W Hotels guests. The 300-horsepower Acura MDX, the preferred vehicle of W Hotels Worldwide, is ready to show you the town from a whole new perspective.

Starting in 2008, W guests can request their ride in select W Hotels. Whether it’s shopping on 5th Avenue, a ride down Rodeo Drive or a swift lift to Bourbon Street, bring your sensory experience along. Just dial the Acura Ambassador or Whatever/Whenever, reserve a complimentary ride and enjoy an SUV stocked with W essentials like Tidy Towels, Wish magazines and signature W music. To help guide you along your way, the MDX is filled with technologically advanced amenities like the Acura Navigation System with on-demand Zagat® reviews. Find where you’re going and the perfect entrée to order once you get there. The Acura Experience is ready to whisk you away at all W Hotels in the U.S., starting April 1, 2008.

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Starpick the W New Orleans

Friday March 7, 2008

W%20New%20Orleans%20200.jpgNew Orleans is an excellent destination for a late-winter getaway, with mild weather, friendly people, and plenty of great food and music. It's also closer than you might think, thanks to Starpicks. The W New Orleans is one of this week's participating Starpicks properties, with last-minute rates of at least 20% off regular rates for stays during the next two weekends. At the W New Orleans, you get the best of both worlds. It's located on Poydras Street, just steps from the notorious French Quarter, but in a quieter location, so you can get some quality rest after the revelry is over. It's also convenient to Harrah's Casino, the Riverwalk Marketplace, and the Audubon Aquarium of the Americas, so whether you feel like trying your luck at the slots, trying on a new outfit, or getting some face time with a colony of African black-footed penguins, your options are covered. But then, you might not want to leave the hotel at all, because it provides a home to Randy Gerber's chic Whisky Blue bar, where you can feel the beat of New Orleans while sipping a premium cocktail. Laissez les bons temps rouler! New Starpicks come out every Tuesday, so check the list often for the latest deals.

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A vital piece of New Orleans city life has returned. The St. Charles Avenue Streetcar, the oldest continuously operating street rail on earth once again rumbles along its route uptown from the Central Business District, two years after Hurricane Katrina ripped up most of the city's three streetcar lines, and damaged many of its historic cars. Unlike New Orleans' other original streetcar lines, the St. Charles Line, which began operating in 1835, escaped demolition in the 1940s, and was instead granted landmark status.

For $1.25 passengers can hop aboard with the city's commuters for a scenic ride through New Orleans' fabled Garden District. Lined with grand old mansions, it's one of the nation's loveliest regions. Guests of the Westin New Orleans Canal Place can board at "Stop 0", at the corner of Carondelet and Canal Streets, and take the 45-minute ride all the way up to South Claiborne Avenue. Two other lines roam New Orleans' streets. The Riverfront Line travels along the Mississippi River from Esplanade Avenue to the convention center; and the Canal Street Line runs in two sections, one of which drops passengers near the New Orleans Museum of Art. Although the line made famous in Tennessee Williams' 1947 play A Streetcar Named Desire was replaced by buses in 1948, you can still take in the city scenes from your streetcar seat and imagine Stanley Kowalski, played by a sexy young Brando, screaming for his wife. "Stella!"

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W%20New%20Orleans%20French%20Quarter.jpgIf you've been meaning to get down to New Orleans for a visit this summer, here's a great opportunity. The W New Orleans - French Quarter (pictured) is one of this week's participating Starpicks properties, with last-minute rates of at least 20% off regular rates for stays this upcoming weekend. There's nothing like a few days in the Big Easy, and the people in New Orleans look forward to reminding you what great Southern hospitality is all about. So go ahead and cool off during the Louisiana afternoon with a signature hurricane cocktail in the courtyard of Pat O'Brien's New Orleans as you watch their famous flaming fountain. Feast on grilled duck breast with pepper jelly glaze, or Gulf Coast bouillabaisse with snapper, shrimp, and mussels at Bayona restaurant. Listen to some classic New Orleans jazz at Preservation Hall. Of course, you don't really need a plan at all, because the French Quarter is often best experienced by wandering in whichever direction the music takes you. Check out this week's list of Starpicks properties and plan a mini-vacation today.

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476659272_c500cdbaa6.jpg Let’s discuss the cocktail. In fact, let’s drown ourselves in cocktail talk. Seminars, discussions, tours, tastings… it all goes down at "Tales of the Cocktail," July 18 – 22, in New Orleans, when mixologists, bartenders, chefs and historians descend upon the city for five fabulous days of shaking, stirring, and lots of drinking. But this is no Bourbon Street booze fest, au contraire, the event, now in its fifth year, celebrates the cocktail as the true emblem of American heritage that it is. And what better place to raise a glass to the cocktail than New Orleans, home to the Sazerac, a mixture of bitters and brandy developed in the 1850s that's regarded as the earliest known cocktail. Learn all about it and other famous Southern classics like the Pimm’s Cup, the Mint Julep, and the Hurricane at various seminars throughout the week.

Some highlights include the “New Orleans Original Cocktail Tour,” which drops in on some of the city’s oldest bars, like Jean Lafitte’s Blacksmith Shop, and Napoleon House. The New Orleans Pharmacy Museum hosts an exhibit that explores alcohol as medicine, and another seminar divulges the secrets of rare, vintage cocktails that include elements like Falernum, Pimento Dram, and Crème de Violette. Other talks examine the origins of Rye Whisky, Scotch Whiskey, and even tequila and sake. They seem to have every sort of liquor lover covered.

Most events are around $30, though some are free, and others are invite only. Various ticket packages are available. Five Starwood properties await your arrival, including the gorgeous W New Orleans, and W New Orleans - French Quarter, both just blocks from all the talking, tasting, and toasting!

{Image from Vanderwai}

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