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Everyone has a special trick for travel. Whether it’s a way to snag the exit row on a flight, or a theory about getting across the country most efficiently, there’s a million ideas about how to do things right. Still, it never hurts to learn how the experts are doing it. Thelobby.com is proud to present our frequent trippers profile serues, a Q&A that reveals the travel techniques of cutting edge road warriors.
John Montgomery is the CEO of Mindshare Interaction, a "digital and direct media investment management company". What does that mean? Well, Mindshare Interaction deals with online ads, digital media consulting, and brand tracking. And the CEO, of course, has to travel a lot to track those brands.

Window or Aisle?

Aisle.

What gadgets do you travel with?

Blackberry, Laptop, cell phone, Video iPod, sound isolating headphones.

Preferred flight time: Red eye or first thing in the morning?

I prefer the red-eye.

What’s your all-time favorite destination?

My favorite is Italy, by far.

Give us your best travel tip.

A glass of wine, a sleeping tablet makes that red eye bearable.

Mike Mathieson is the founder of UK PR consultancy Cake Group. Based in Central London, Cake oversaw the launch of Pokémon into a worldwide phenomenon, helped put on an outdoor concert in the Arctic Circle for Lynx/Axe, and managed a boat on the Thames to for a Visit London promotional campaign. In other words, they are all over the place; you've probably seen something they've created the last time you were in Europe.

Window or Aisle?

Window.

What gadgets do you travel with?

My ipod, ear-plugs, travel socks, noise reducing headphones and mac.

Preferred flight time: Red eye or first thing in the morning?

First thing in the morning flying West, red-eye flying East.

What’s your all-time favorite destination?

Colombo, Sri Lanka.

Give us your best travel tip.

Always carry a half read book, avoid alcohol and drink at least 1.5 litres of Water.

Ross Mayfield is the CEO of Socialtext, a company devoted to making software for collaboration--think wikipedia, but built and shared internally for a company to share information. Ross is a self-described "serial entrepreneur" has spent ten years managing startups. As the former advisor to Estonia's Office of the President, he also knows a thing or two about travel.

Window or Aisle?

Window for long flights with a telephoto lens, aisle for short ones.

What gadgets do you travel with?

Oh boy. A blackberry as my working device so I can access my Miki (mobile wiki). My Nokia 770 tablet for quick access when wifi is available. For play, a Nokia N70 to upload snapshots to Flickr. I have a GPS sensor for Nokia phones, but find I don't use it that much. iPod. A kit with USB utilities, from mouse to light. A Sony HC3 video camera that records movies in High Def format and doubles as 4.0 megapixel camera. My 17" PowerBook G4. And Apple Airport Express in case I want to create my own wifi network and share the love.

Preferred flight time: Red eye or first thing in the morning?

Red eye. There's nothing worse than missing a morning flight.

What's your all-time favorite destination?

For business, New York. For play, somewhere without connectivity, like the Cook Islands.

Give us your best travel tip.

Life is too short to have business travel limited to the airport, conference center and hotel -- get outside the gopher hole. See a local friend, trust the concierge or take advantage of alternative sites where travelers share stories like RealTravel.com or Wikitravel.com. If that fails, get lost on purpose.