Jaime Gottlieb is the Manager of Online Communications for the Luxury Brands Group and thelobby.com's expert on everything W.
New York's Fashion Week is upon us and W Hotels, as always, will be hosting its VIP backstage lounge for this season's main event. From September 5-12, Bryant Park will be buzzing with music and glittering with the flashes of paparazzi while W's VIPs will be sitting pretty among the coolest crowd and the most happening atmosphere under the tents.
This year, those with premier access behind the scenes will be fully immersed into the pulse of Mercedes-Benz Fashion Week as a living part of the W Fashion Week Lounge kaleidoscope. They'll get to step through the sparkling entrance reflecting images of the hottest new W Hotels worldwide, from the sweet Chilean hotspot, W Santiago to the panoramic views of the Arabian Gulf at W Doha. From reflective mirrors to sparkling lights to the global energy and style of this exclusive space, W Hotels has got insider access to backstage global glam. The W Fashion Week Lounge is the place to sip cool cocktails, mix and mingle among the world's fashion elite at the reflective bar or chilling out by the live DJ booth. And to give you the inside scoop all during the week, W will once again be featuring its Backstage Blog and offering fast-clicking Fashion Weekers its always popular Catwalk Package, benefiting the not for profit, Dress for Success. Check out W Hotels' Fashion Week hub for all things fab.
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