A Victorious Night for SPG at the Freddie Awards!

Thursday night, the 21st annual Freddie Awards for excellence in frequent travel were held in Fort Lauderdale, Florida. In another victorious year, Starwood Preferred Guest (SPG) garnered eight award wins in seven categories including Program of the Year in Europe, Africa, the Middle East and Asia Pacific. For the past ten years, SPG has won more awards than any other hotel loyalty program in the world.

Other notable wins for SPG were:

Best Elite Level Program - [Japan, Pacific, Asia, Australia]

Best Awards - [Japan, Pacific, Asia, Australia]

Best Award Redemption - [Japan, Pacific, Asia, Australia]

Best Member Communications - [Japan, Pacific, Asia, Australia]

Best Website - [Europe, Middle East, Africa]

Best Affinity Credit Card - Starwood Preferred Guest American Express - [Americas]

The Freddie Awards, created by InsideFlyer Magazine publisher Randy Petersen, is considered to be the highest honor in frequent traveler programs. Voting for the member-generated awards is determined by the overall rating of each program and favors quality feedback over quantity voting. This year, 707,069 of the world's most frequent travelers voted from over 212 countries in competition. We're most excited to announce that SPG remains undefeated in the Program of the Year in the Asia Pacific region and now has four wins in five years as Program of the Year in Europe, Africa and the Middle East. This award for overall excellence in service is the Freddie's highest honor and we thank all of our members that voted.

Responses (1)

I am a SPG gold member and voted for Starwood. I have been a member for 10 years and every year staying at the various hotels from the Four Points, W, Sheraton and Westin. I can say that Starwood have done so many work to improve their hotel experience for their hotel guest. No surprise that SPG would win in so many categories. An award well deserved from those of us, that experience this service and can honestly say. "Yes Freddie you got it right this time."

Posted by Anthony Bowen
April 29, 2009 10:29 PM | Reply

Post a Response

Name

Email Address

URL

Remember personal info?

By submitting a comment, you (i) authorize Starwood Hotels & Resorts Worldwide, Inc., its affiliates, properties within the Starwood system and third party service providers (collectively, "Starwood") to collect, process, use and display the comment you submit and all accompanying personally identifiable information for any lawful, Starwood business related purpose worldwide in perpetuity, without notice to you and without compensation, including posting your comment and information on thelobby.com; (ii) give Starwood the right to store the information at and transmit the information to various locations, either directly or through its third party vendors, throughout the world, whether within your country of residence, the United States, or elsewhere; and (iii) give Starwood permission to contact you regarding the comment or the information you provided. You further agree to indemnify and hold Starwood harmless from any claim or demand arising from your comment or the information you submitted.

Comments (You may use HTML tags for style)