Starwood's latest foray into Los Angeles raises the city's already lofty standards of service and luxury even higher. The SLS Hotel at Beverly Hills will open its doors on October 28, 2008, welcoming guests into a sophisticated hospitality experience unlike any the City of Angels has ever seen. Located in the heart of the city, the hotel's Philippe Starck-designed décor creates a chic and sensuous atmosphere of pleasure, comfort, and discovery. Each of the hotel's 297 guest rooms features plush bedding, 40" flat-screen television, and a host of personalized amenities - from iPod docking stations to rain forest showers - that make being away from home a sheer pleasure. An aerial pool and roof deck with panoramic views of LA provides a perfect place to take advantage of the Southern California sunshine, while a 24-hour fitness facility can help you maintain a healthy physique and so you can indulge in the hotel's other delights, such as its five exquisite eateries. Naturally, this Luxury Collection property features cuisine fit for Hollywood royalty, so whether you fancy some light fare in the poolside ambiance of Altitude or Spanish-style tapas at the casually sophisticated Roja y Blanca, you'll find a painstaking dedicated to the freshest ingredients and skilled preparation that yields some of the most flavorful food in the country. Yes, while the SLS Hotel at Beverly Hills is close to the city's greatest attractions, you might not ever want to leave.