Here's a great way to rack up the Starpoints and check out a new concept in hotels at the same time. To celebrate the launch of aloft hotels, its new lifestyle brand, Starwood is offering SPG members an unprecedented eight Starpoints for every U.S. dollar spent on stays at any aloft hotel worldwide until December 31, 2008. That's quadruple the base earning, and a sweet enticement to experience the latest thinking in hotels and hospitality. aloft, a vision of W, is shaking up the lodging industry with urban-influenced design, cutting edge technology, sassy style, and a social atmosphere. Expect large, loft-inspired social spaces and guest rooms, the finest amenities, landscaped outdoor spaces, and a lobby with a bar and pool table that transforms from a place of business and relaxing during the day to an eclectic social scene at night. You'll never feel cramped at aloft, as all the rooms have nine-foot ceilings and oversized windows, but the best feature just might be the ultra-comfortable signature bed, which is perfect for the blissful sleep you need to be at your very best. More than 18 aloft hotels are scheduled to open between June 2008 and December 2008, so take a look at the upcoming locations and start planning your journey. To take advantage of this special offer, visit www.alofthotels.com/8to1.