Michael Goldrich is currently the Director of Program Management and Globalization at Starwood Hotels & Resorts, where he is responsible for the execution of business strategies. He currently lives in Westchester, New York with his wife and three sons and is thelobby.com's resident expert on family travel.
My wife’s family came in from Bethesda, MD to visit her in the hospital after her scheduled C-section. As they left for the evening to sleep in at the local Sheraton, I began to think about the juxtaposition of hotels and hospitals. While a person does not look forward to staying at a hospital and most stays are unplanned, hotel stays are typically planned and it is a key experience for a person at the destination. Also, at a hospital apart from your patient records, you do not have privacy. Anyone on your hall can wander into your room In a hotel, you are protected in your room not only by an electric key card apparatus, but also by a bolt and chain.
A more important fact is that hotels are all about hospitality. Then does this logic hold true that hospitals are all about hotelity? Does this word even exist? The squiggly little red line in MS Word tells me that Microsoft doesn’t believe it does. However, with a single right click it is added to my dictionary. If hospitality is about service in terms of the friendly treatment of guests or strangers; then it seems to hold true that hotelity is about the physical space and process where people can spend the night, have food delivered to their room, and have access to certain key amenities including a private bathroom, phone and television. While hospitals try to be customer focused, they are all about healing the sick and providing health care. Hospitals are not about a comfortable bed, good food or good service. It is hotels that see to provide these services as a central tenet to keep a guest happy and have them return again at a later date.
So, after a very long day of joy and cheer welcoming our new bundle of joy, I grew very groggy. As I prepared to sleep in the little and extremely uncomfortable recliner chair in the hospital, I begin to wish that the hospital had true hospitality versus hotelity.
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