Life_Is_Good.jpgJeremy McCarthy is the Director of Spa Operations Development and Marketing for Starwood Hotels & Resorts and thelobby.com's expert on everything spa.

One of my favorite vendors, Life is Good®, was also exhibiting at the International Spa Association’s annual conference last month. How can you not like a company based completely and entirely on optimism? The company was founded in 1994 by two brothers without business backgrounds who recognized the power of a simple reminder, “life is good.” They have subsequently built an empire out of sharing that message on t-shirts, hats, smokeless candles, fleece blankets and even water bottles.

They also host several festivals throughout the year which are sponsored by Four Points by Sheraton. You can find Life is Good® and other feel-good retail items in the Four Points by Sheraton online retail store. Another way to get more optimism in your life is to redeem SPG points for Life is Good® merchandise on SPG.com.

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